PRESS RELEASE:

Toronto Nov 4, 2007

While I was back in university, I needed a pair of prescription glasses while studying for my exams. I went to a near by optical store to get a pair and I was in shock when I saw the prices. The average cost of a standard prescription eyeglasses was $300. 

I thought it was way too much . What was I paying for? They were just a bit of plastic and a bit of glass. It doesn’t make sence.

I started researching the market while I was suppose to be revising for my finals, looking up for market reports in the university library and trying to track down manufacturers through the internet. To find suppliers as well as a lab was the most difficult challenges i faced. It took me 2 solid years to get to the bottom of the industry, because the industry is really closed up.

I evetually found a lab up north that agreed to make a pair of glasses from the prescription I sent in. One week later they arrived at a very good condition.

So I worked hard to raise $5000 and working from the front room of my parents’ house, hired a student web developer at $12 an hour to help me design a website where customers could enter their prescription and order spectacles.

The website went live in July 2007 with all prescription glasses priced at $60. I started publishing a service by handing out flyers in the street. I used to jump the bus at Mississauga to Toronto, Brampton and put flyers on the tables and get off the bus before it went. I started receiving phone calls and few orders on the site. That is when I knew this idea would work if I expanded it on a full time scale.

I decided to apply for CYBF loan in order to expand the business, which was later on approved. We are now selling our glasses online. People comes into our office to get their eye checked by one of our eye doctors and also try on their glasses which cost relatively low compared to the price of the stores. We save our clients an average cost of $250 on their prescription glasses. We estimate to save Canadian population over $2 million on their prescription glasses by the end of 2009.

Media Contact
Kenai Andrews, Media Director
kenai@supereyespex.ca
Tel:905-624-9461